Suddenly, the legendary advertising line -- a diamond is forever -- is losing its shine.
Consumer sentiment seen better than last year's
Uncertainties like the bankruptcies bill, rising non-performing accounts at banks and political uncertainty are expected to drive gold demand higher in India.
In Zaveri Bazar, gold is being traded at Rs 26,920/10 gm
In the second half of April, the discount on gold came down to $3 an ounce.
Demand to remain high with festive season ahead and ongoing price fall
At nine-month high, current prices attractive; consumers want to cash in before a correction
Gold schemes are offering attractive returns to investors.
Dealers anticipated a sharp rise in jewellery demand this wedding season, but then came demonetisation.
